HNN: Hoteliers expect group business to return in late 2021
Recovery Likely To Occur in Phases
Group business dried up in early 2020, but hoteliers are preparing for its likely return in the latter part of 2021 and continued growth in 2022.
Ginny Morrison, vice president of sales and marketing at SPIRE Hospitality, said the hotel operator’s group business in 2020 was about 30% of prior years.
For 2021, SPIRE has about 60% of the business that it had on the books at the same time in 2019, she said.
Morrison said the company predicts a phased recovery for its hotels and the industry overall.
From left: Donohoe Hospitality Services’ Leticia Proctor; Hunter Hotel Advisors’ Lee Hunter; and SPIRE Hospitality’s Ginny Morrison. (Illustration: Rachel Daub)
